Traditionally, sports teams gauge the success of their auctions by two metrics: did we raise a lot of money, and did we sell all of our items?
When Melissa Reddick became the Executive Director for the FC Dallas Foundation six years ago, the nonprofit had been inoperative for the most part. It was the perfect opportunity to refocus the mission, and build the organization up from scratch. That’s exactly what she’s done.
The Houston Dash, NWSL soccer club, utilize digital auction to reach 6,800 fan engagements, sell $1,700 item, and reach fans in 12 states.
We love sharing ideas and success stories here at DASH. With sports, the creativity levels are high and possibilities are endless.
There’s a new trend swirling around sports and in-game experiences lately and that is in-game digital auctions. For a relatively new concept, these auctions are generating quite a bit of revenue for professional sports teams with the click of a button.
For BBVA Compass, a growing full-service bank based in the South, naming rights for stadiums is not a panacea. While the home of the MLS’ Houston Dynamo and the Houston Dash women’s team bears BBVA Compass’ name, the bank insists on community action that gives that logo depth and resonance.
The Auction Showdown is an idea to bring the competition that takes place on the field between teams into the stands and into the palm of a fans’ hands to raise money for their communities.
If you need Courtnie Golden, the Director of Community Relations for the Midland Rockhounds, don’t bother looking in her office. True to her title, she’s almost always out working in the community.
Offering team experience auction items is a great way to leverage the assets of your club… assets that may otherwise go unused. And better yet, they don’t cost the club much money to provide.
Kay Rawlins saw a need in her community and brought the power of her Major League Soccer club to bear in fighting obesity.