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Major League Soccer, MLS Works use DASH Auction for MLS Cup '16

PLANO, TX (November 22, 2016) - Major League Soccer (MLS) and MLS Works, the charitable arm of Major League Soccer, and DASH, Digital Auction Showdown, a Dallas based start-up, have announced a new partnership.  MLS has partnered with DASH to utilize their mobile sports auction platform to support their charitable initiatives surrounding MLS Cup '16.

Major League Soccer will be offering signed, game-worn memorabilia from past MLS Cup matches, in addition to game-worn memorabilia during the MLS Cup '16 match this December.  Teams still with an opportunity to win the biggest prize in MLS are the Seattle Sounders, Colorado Rapids, Montreal Impact, and Toronto FC.

DASH was founded in 2015 by Jonathan Hufnagel in Plano, Texas. Hufnagel started his career in sports with FC Dallas, Major League Soccer.  It was working at FC Dallas that Hufnagel recognized the opportunity to launch DASH.

Hufnagel noted the struggles, and opportunities, the Team’s Foundation Director was having with her pen/paper gameday auctions.  By digitizing the auctions, fans could connect with their favorite teams in an emotional and engaging way, and at the same time get their hands on the most authentic memorabilia and team experiences.   For the teams, they could broaden their auction audience and create a revenue generating fan experience platform for their club.

"DASH is excited to partner with Major League Soccer and MLS Works to support the MLS Cup '16 charitable initiatives,” said Jonathan Hufnagel, Founder of DASH. “I’ve seen the list of auction items that Major League Soccer will be making available to their fans and they are all exceptional!  I think we’ll have sports fans and memorabilia collectors from around the world tuned in and bidding.”

For more information about DASH, visit

About DASH

DASH is a sports memorabilia auction app that benefits a sports team and is designed to enhance a fan's experience before, during & after a game. DASH is a chance for fans to get the most authentic memorabilia and team experiences right from their mobile device. DASH is the only digital auction platform built specifically for sports teams and their fans.