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What Our Partners Say About DASH

Flint Firebirds – Ontario Hockey League

The Flint Firebirds of the Ontario Hockey League started searching for a digital auction company to help us with our Chewbacca themed Star Wars jersey auction in December of 2016.  After talking to a few companies, we decided on DASH Auction. We chose DASH because it is easy to build the auction and easy to navigate for the bidders - in other words, easy on our end and easy for our fans.  We also chose DASH based on the community of teams using DASH and because DASH was born from a sports background. We worked directly with the founder and his sports knowledge was above and beyond the knowledge of competitors, allowing us to communicate effectively with him about our goals and what we needed out of the app.

 DASH allowed fans at our Star Wars Night game and fans not attending to bid on jerseys, which allowed us to target a larger audience. During our Star Wars Night game, our defenseman scored the game-winning goal in overtime and when the auction closed, his jersey had doubled in value. Because fans were able to connect to the app during the game without having to leave their seats, moments during the game have an effect on the jersey auction to a larger degree than a pen and paper silent auction. The usability and ease of DASH helped us auction off all of the jerseys.

 We loved working with DASH Auction and are planning to continue using the app for future auctions.

Peter Fish
Corporate Marketing, Social Media

Flint Firebirds Hockey


FC Dallas – Major League Soccer

DASH has proven to be one of the most solid partners the FC Dallas Foundation has worked with.  They have changed the auction experience for the nonprofit as well as the bidders.  We have raised 90% more on our in game and event auctions by using DASH.  We have saved countless hours by being able to pop an auction up with 30 items or sometimes just 3.  Our fans look for the ‘in game item’ that can appear after a big save or game winning goal! The social media engagement of DASH and innovative auction ideas to raise more funds have proven to help make our auctions successful.  We are looking forward to our 2017 season and being able to offer our fans even more engagement with players and special memorabilia through DASH. 

Melissa Reddick
Executive Director, FC Dallas Foundation & Community Relations
FC Dallas & Toyota Stadium
9200 World Cup Way
Frisco, TX75033




North American Hockey League – League Office

The North American Hockey League has been very pleased with our partnership with DASH. Their innovative and groundbreaking app make it possible for the 115 hockey teams under our umbrella to generate valuable revenue and audience information utilizing auctions that make it easy and convenient for both the customer and the team.

Best of all, any item or idea fits the profile and model of what the DASH app is built for. Not only does it include traditional items such as sports memorabilia and game-used items, but also includes experiences and interactions with team members and staff.

Jonathan Hufnagel has been nothing but professional from the moment he walked in our door and we have seen the company grow before our eyes, with new teams taking advantage of the partnership on a weekly basis. In today’s digital and technology-based age, it is a tool we expect to utilize for many years to come and are excited about growing and expanding the partnership.

Alex Kyrias
Director, Communications & Sales
North American Hockey League (NAHL)


Tulsa Oilers – ECHL – Team General Manager

We have been very pleased with our partnership with the DASH Auction App, and the relationship we've built with DASH Founder Jonathan Hufnagel. Not only does DASH provide us a creative new way to boost revenue, but from the feedback we've received, DASH has been a great experience for our fans.

Our goal in working with DASH was finding another platform to enhance the experience of our many fans all over Tulsa, the U.S. and internationally. Throughout the season, Mr. Hufnagel has been very helpful in providing us valuable information about our fans and new ideas to incorporate into our mobile auctions. We are excited to hear of DASH's growth in such a short amount of time, and highly recommend Jonathan and DASH to any pro sports team (major league or minor league) as an effective way to sell product and engage fans.

Thank you,
Taylor Hall Tulsa Oilers | General Manager
9128 E. 46th St. | Tulsa, OK74145



Lone Star Brahmas – North American Hockey League

We started using DASH in the off season before the start of the 2016-2017 campaign.   We found that DASH is an easy and fun way to engage fans.   The first auctions were team signed helmets, jerseys, and sticks.   Once the season hit we began auctioning off experiences like riding on the team bus, guest color commentator, and VIP seating options not normally open to the general public.   

Our fans love the DASH app, and are constantly asking me when the next auction is and what we have in store for it.   The sky is the limit with this app.   Jonathan and his team are incredibly easy to work with, and very responsive when we have questions.   If your team is not using DASH you are essentially leaving money on the table.   

Chad Siewert
Vice President
Lone Star Brahmas Hockey Club



Colorado Switchbacks FC – United Soccer League

The Colorado Springs Switchbacks Football Club of the United Soccer League worked very closely with DASH Founder Jonathan Hufnagel during our 2016 season. Jonathan provided a unique experience to our fans where they were able to access unique auction items in an easy-to-use app to help drive our engagement with fans. Jonathan and DASH put in a lot of time and effort in making sure our auctions would bring the greatest experience possible to our fans in addition to making the process of setting up the auctions as simple and easy to use as possible. As the Communications Manager, I was the primary person responsible for setting up our auctions and I would highly recommend DASH for the Blue Star Accelerator program. Jonathan’s professionalism and DASH's position as a top-level auction app have made them a perfect fit for us that we wish to continue in 2017.

Joel Huber - Communications Manager
Colorado Springs Switchbacks FC
234 N Tejon
Colorado Springs, Colorado 80903


Charlotte Checkers – American Hockey League

I’m very thankful for the DASH Auction App and for the partnership that the Checkers and I now have with Jonathan. Not only is the app incredibly easy to use for the fans, but also for the auction host. In just three short months the Checkers Charitable Foundation has been able to bring in addition revenue. This is money that we wouldn’t have been able to receive otherwise or donations that otherwise wouldn’t have been as large in size. We are very thankful for what DASH has been able to do for our foundation.

A great product becomes an incredible product based on the customer service the company is able to give. I couldn’t speak more highly of Jonathan and of the DASH Auction app. I am more than happy to refer him to everyone else that I know in the sports world and truly believe DASH will become the norm for all sports teams in seasons to come. The Checkers Charitable Foundation looks forward to using the platform for season to come.


Kelsey Young
Director of Charitable and Community Programs
Charlotte Checkers Hockey Club
Checkers Charitable Foundation



Norfolk Admirals - ECHL

Hello!  I am writing this memo to you to share the positive experiences I have had working with DASH Auction.  It has been brought to my knowledge that Jonathan and DASH are applying for to the Blue Star business accelerator and this is something that the entire staff is very excited about the prospect of. 

Jonathan has a fantastic vision for his company and his willingness to be flexible, personable and complete the extra mile to create and maintain a beneficial partnership for both parties is what really sets DASH apart from many partnerships I have ever had.

I hope this message finds you well and encourages your decision regarding DASH.

Walt Ruff
Media Manager
Norfolk Admirals Hockey
ECHL Affiliate of the Edmonton Oilers
201 E. Brambleton Avenue
Norfolk, VA 23510-2411


OKC Energy FC, United Soccer League

DASH app is an excellent and innovative auction app that has been a valuable asset to Energy FC of the United Soccer League. With sincere and dedicated employees/owners, DASH app has helped our soccer club cultivate new ideas, execute high quality plans, and produce noteworthy revenue. 

It is clear that DASH app is on the cutting edge of online auctions and has a great vision for how online auctions can and will affect sports, especially in-game. DASH app is a fun way to intrigue fans, increase reach and engagement, produce revenue, and improve the overall game experience.

Choosing DASH app will not disappoint.

Magean De La Torre
OKC Energy FC
Communications Coordinator


University of Wisconsin – Stevens Point

It was a big win for us last night nationally.  I can’t say enough good things about the auction and the feedback we received.  We raised a good amount of money, but the exposure and chatter that the DASH app created was second to none.  Everybody that we heard from loved it and we had zero complaints/issues.  About 2/3 of the winners were either on site or parents so we only have to ship 8 or 9 of them.  We will get them sent out first thing on Monday. 

We can’t thank you enough for your support and help during this.  You have a great product but provide even better service.  You have done a lot for us, but now please let me know what we can do for you! Anything we can do on our end to provide positive feedback/exposure for you, please let us know we would be glad to do so. 

Tyler Krueger
Men’s Hockey Associate Head Coach
Strength Center Coordinator
University Wisconsin-Stevens Point